Ashi Studio triumphs in Cannes!
In just two years, Saudi designer Mohammed Mahmoud Ashi breaks glamour codes in Cannes! On the red carpet his SS18 Haute couture collection, Ashi eclipses the legendary Cannes brands like Dior, Chanel, Saint Laurent!
Even though the materials used are reminiscent of those used by the Lebanese couturier Elie Saab during the of its Haute Couture SS2015 and SS2017 collections. The pieces are voluminous, lively and structured. The collection is enchanting, magical, glamorous. The mixture of colours and volumes makes the garment timeless.
The ambassadresses are perfectly illustrated in the line of the stars of the past. A bit mischievous, a star attitude...Deepika Padukone and Araya Alberta Hargate enchant us.